BusinessAlcobev Market Growth Depends on Drink Choice, Not Just Volume: ISWAI
India's alcoholic beverage market is expected to grow in value over the next few years, driven by rising incomes and premiumization. However, the market's value growth will depend on what consumers choose to drink, as a shift toward lower-value categories like beer could reduce gains. State-level pricing controls also limit companies' ability to adjust retail prices freely, affecting value realization, said Sanjit Padhi, CEO of ISWAI.
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