TechnologyPhoto: Business StandardAI Powers 70% of Meesho Orders Through Personalized Ranking
Ecommerce platform Meesho uses AI extensively, with nearly 70% of its orders generated via its AI-driven personalized ranking system, Prism. The AI customer support agent, Chorus, handles 60% of user queries. Prism recommends products based on demographics, geography, device use, and browsing behavior, even without clear purchase intent. Meesho also employs TrendPulse to forecast demand and assist sellers with inventory planning.
Business Standard·



