BusinessAffordable Housing Demand Rises in Small Indian Cities
Demand for affordable housing is rapidly increasing in India, replacing expensive homes. A CRIF report states that by August 2026, about 68% of active home loans will be linked to affordable housing. One in five customers in this market is taking a home loan for the first time. Small cities and states like Uttar Pradesh and Rajasthan are emerging as new major markets for home loans, reflecting changing home buying trends.
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