Business3 Checks to Avoid Buying Fake Products Online This Festive Season
During the festive season, online shoppers face a high risk of buying counterfeit products. A 2026 report by the Authentication Solution Providers' Association found that 89% of urban consumers have purchased fake items at least once. Experts advise verifying seller credentials, product details, and using digital authentication tools to ensure product genuineness and avoid costly mistakes.
NDTV·3h ago·Mumbai


