Business16-Year-Old Founder’s Beauty Brand Achieves 17x Sales Growth
SAMMMM, a beauty and personal care brand launched in June 2025 by 16-year-old Samara Roy, has achieved 17 times sales growth since its ₹10 crore seed funding. Roy founded the brand inspired by her teenage struggles with identity and belonging, turning self-care into a source of empowerment. The brand sells one unit every two minutes, gaining attention in India’s growing beauty market dominated by legacy players.
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